DIY Home Improvement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Global DIY Home Improvement Market Trends and Insights

E-commerce and Omnichannel Access to DIY Supplies

Online transactions now account for 29% of all DIY purchases, and hardware represents more than half of those online sales^{[1]Source: Home Depot, “2025 Fact Sheet,” homedepot.com} . Retailers answer with immersive design platforms such as Lowe’s Style Studio for Apple Vision Pro that let shoppers visualize kitchen remodels before buying^{[2]Source: Lowe’s, “Style Studio for Apple Vision Pro,” lowes.com}. Seamless inventory visibility, buy-online-pickup-in-store options, and AI-powered voice search shorten purchase paths and increase basket sizes. Younger homeowners, who conduct exhaustive digital research, reward retailers that combine transparent pricing, detailed product data, and quick last-mile delivery. Consequently, the DIY home improvement market benefits from shoppers who fluidly pivot between channels to compare prices, obtain tutorials, and secure project materials in a single journey.

Millennial and Gen-Z Home-ownership Driven Remodeling

Millennials allocate significant budgets, 1 in 5 spends more than USD 5,000 annually on upgrades, despite lower accumulated equity compared with older cohorts. Gen Z sustains the pipeline: 57% are open to purchasing fixer-uppers, and many choose renovation over relocation because elevated mortgage rates encourage staying put. Energy efficiency and smart-home functionality top priority lists, prompting demand for connected thermostats, high-efficiency HVAC systems, and integrated lighting controls. Younger demographics also remodel rental units, underscoring a mindset that values immediate comfort and style over long-term capital returns. This sustained appetite anchors long-run volume for the DIY home improvement market.

Aging Housing Stock in North America and Europe

Median US home age stands at 39 years, driving systematic replacement cycles for HVAC, roofing, electrical, and plumbing systems. European housing stock confronts similar obsolescence, layered with heritage-preservation mandates that complicate upgrades. Extreme weather events linked to climate change accelerate exterior repairs and resilience improvements. The aging stock phenomenon particularly benefits replacement-focused segments, with replacement projects accounting for 50% of remodeling spending, up from 40% two decades ago, indicating sustained structural demand independent of economic cycles.

Social-media Influencer Culture Fueling DIY Projects

Visual platforms elevate design trends overnight, inspiring homeowners to try bold colors, retro tiles, and sustainable materials showcased by influencers. Video tutorials on YouTube and TikTok demystify complex steps, while affiliate marketing links seamlessly steer viewers to product pages. Retailers and manufacturers respond by creating share-worthy “how-to” content and partnering with creators for product launches, fostering spikes in demand for niche items such as peel-and-stick wall panels. Social media thereby amplifies both project frequency and product diversity, reinforcing the relevance of the DIY home improvement market among digitally native consumers.

Skilled-trade Shortages Shifting Projects to DIFM

Wage inflation lifts average HVAC-technician pay above USD 50,000, raising project costs that push homeowners toward do-it-for-myself solutions. Contractors combat gaps with AI-enabled estimating tools and expanded apprenticeship programs, yet onboarding lags demand. Retailers step in by offering installation services via gig-economy platforms, bridging capability gaps for complex tasks while preserving DIY enthusiasm for smaller jobs. The talent crunch, therefore, suppresses large remodel volumes but simultaneously nudges prospective customers into the DIY home improvement market for manageable projects.

Volatile Lumber and Raw-material Prices

Western Spruce-Pine-Fir climbed 21% year-over-year in 2025 to USD 545 per thousand board feet. Tariff uncertainty, US duties on Canadian softwood could rise from 14.5% to 34.5%, magnifies price swings. Homeowners delay major additions or shift budgets to smaller interior refreshes to hedge against surprises, while builders trim contingencies and diversify supplier bases. Retailers pilot price-lock programs to stabilize demand, yet margin management remains challenging. Though volatility briefly dampens volume, substitution with engineered wood, metal framing, or composite decking mutes long-term damage, sustaining the fundamental momentum of the DIY home improvement market.

Segment Analysis

By Product Type: Building Materials Anchor Market Foundation

Building Materials generated 52.13% of the DIY home improvement market size in 2024, underscoring their indispensability for structural upkeep and foundational work. Paints and Coatings maintain steady relevance by aligning with color-cycle fashions and protective performance gains. Tools and Equipment capture incremental growth as ergonomic designs and battery-platform interoperability attract female renovators and aging do-it-yourselfers. Plumbing and Electrical components benefit from code-driven efficiency retrofits, particularly in older housing where systemic upgrades become unavoidable. Flooring and Tiles record the segment’s fastest 8.29% CAGR as luxury vinyl plank, click-lock hardwood, and recycled-content ceramic tiles satisfy both aesthetic and sustainability goals. 

Consumer preferences now favor lower-VOC paints, recycled aggregates, and FSC-certified lumber, nudging suppliers toward green certifications that differentiate shelf space. Roofing and siding adopt polymer-modified composites for extended warranties, while insulation integrates phase-change materials to moderate indoor temperatures. Smart-integrated products, such as Wi-Fi-enabled circuit breakers or moisture-sensing subfloors, unlock data-driven maintenance opportunities. Because replacement-oriented lines deliver predictable demand regardless of discretionary sentiment, Building Materials continue to anchor revenue even as décor-centric categories collect media buzz. The DIY home improvement industry thus evolves through a blend of utilitarian necessity and design-led aspiration.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Traditional Dominance Meets Digital Disruption

Home-Improvement/DIY Stores supplied 72.36% of sector revenue in 2024, relying on expert staff, project-bundled merchandising, and same-day product availability. Store associates wield mobile-POS devices to locate aisle inventory, generate quotes, and schedule truck rentals, reinforcing role as consultative hubs. Big-box footprints host tool-rental centers and drive-through lumber yards that entice pros and seasoned renovators, validating brick-and-mortar relevance within the DIY home improvement market.  

Online Pure-play Retail, however, scales quickly at a 9.19% CAGR thanks to limitless SKU depth, algorithmic recommendations, and doorstep delivery within 48 hours. Marketplace extensions add third-party offerings—Kingfisher’s Polish banner now lists 500,000 items—without capital-intensive store expansion. Consumers migrate seamlessly: 36% prefer hybrid purchase journeys that research online and transact in store or vice versa. Mass-Merchandisers capture convenience buys across paint touch-ups and seasonal décor, while Specialty Stores thrive on technical expertise for categories such as plumbing, fasteners, or electrical components. The strategic imperative is thus not channel selection but capability fusion, as click-and-collect penetration rises and warehouse aisles double as micro-fulfillment nodes in the wider DIY home improvement market.

Note: Segment shares of all individual segments available upon report purchase

By Project Type: Interior Focus Shifts to Outdoor Expansion

Interior Remodel projects retained 43.69% revenue share in 2024, with kitchens averaging USD 35,000 and bathrooms USD 17,000 per job. Home chefs chase pro-style ranges, quartz countertops, and touch-free faucets, while bath upgrades add curbless showers and anti-fog mirrors. Yet post-pandemic behavior pivots attention outdoors: decks, pergolas, and fire-pit patios propel Outdoor Living to an 8.08% CAGR. Composite decking that eliminates seasonal staining lowers lifetime costs, enticing novice adopters into the DIY home improvement market.  

Systems Upgrade tasks accelerate as aging HVAC units, dated breaker panels, and galvanized plumbing reach end-of-life. Electrification trends linked to EV adoption and induction cooking require amperage boosts, sparking demand for load-center replacements. Exterior refreshes—siding, windows, roofing—advance curb appeal and energy savings, supported by local incentives that cut payback periods to under five years. Project-type diversity thus mitigates cyclical risk and widens participation across skill levels, budgets, and climatic zones.

Geography Analysis

DIY Home Improvement Market in Latin America

North America contributed 44.11% of total revenue in 2024, grounded in mature DIY culture, an aging housing base, and a deeply penetrated retail network of 4,000+ big-box stores. The United States drives volume as tax incentives for energy-efficient upgrades and rising insurance premiums for storm-resilient materials redirect spending from discretionary goods toward durable improvements. Canada leverages abundant timber resources for competitive building-material pricing, while Mexico’s middle-class expansion draws US retailers southward. Lumber tariffs remain a headwind, yet retailers offset risk by contracting broader supplier pools and launching price-protection programs. Skilled-trade shortages raise contractor quotes, pushing simpler tasks into the DIY home improvement market even as labor bottlenecks limit large-scale remodel throughput.

Asia-Pacific posts the fastest 9.71% CAGR through 2030, lifted by urbanization and income growth. China’s tier-2 and tier-3 cities see apartment refurbishment as a status marker, India’s government-backed housing programs expand homeownership, and Southeast Asian consumers embrace small-space makeovers guided by social media tutorials. Regional leaders scale aggressively: Mr. DIY operates 4,000+ stores across eight markets and serves 188 million customers annually, proving that low-price, breadth-of-range strategies resonate widely. Australia’s Bunnings commands loyalty through weekend community workshops that educate novices. Labor shortages in Japan temper complex renovation growth, but demographic aging also spurs demand for accessibility retrofits, feeding incremental revenue into the DIY home improvement market.

Europe exhibits heterogeneous growth. Western nations such as Germany and France mature slowly, yet policy-driven energy-renovation subsidies provide a steady baseline. Eastern Europe registers faster expansion thanks to rising disposable income and accelerating housing-quality convergence. Kingfisher restructures French chains while rolling out a 500,000-SKU marketplace in Poland to capture online momentum^{[3]Source: Kingfisher plc, “FY 2024 Results Presentation,” kingfisher.com}. ADEO Group, Europe’s largest home improvement retailer, reports EUR 24.2 billion turnover in 2024, with 94% sustainably sourced wood reflecting heightened consumer eco-awareness. Diverse building codes and permit regimes complicate product standardization, requiring modular assortments tailored to country-specific regulations. Nonetheless, decarbonization mandates and heritage-preservation grants secure long-term demand for efficient glazing, insulation, and low-VOC finishes within Europe’s slice of the DIY home improvement market.